If there's one type of company that knows how exactly to rebrand, it's an unsuccessful MLM after a career-ending scandal breaks out.
In this industry, oahu is the oldest (and most obvious) trick in the PR book. But a little scandal never hurt anyone, right?
Ava Anderson has bounced straight back from the run-in with the USDA in the form of a brandname, shiny new MLM: Pure Haven Essentials.
Sound right? In either case, here's the full review on Pure Haven Essentials.
Overview
Pure Haven Essentials is a rebranding of Ava Anderson, which shut down after multiple USDA investigations into the organization that found toxic chemicals inside their products…despite their slogan being “quality products without harmful chemicals.
Not only this, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the organization wasted no time. They shut down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, now it appears to be legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be area of the Direct Selling Association is still pending.
Since re-launching they seem to have replaced their leadership more than once. Joe Ochoa was announced as their latest CEO back May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for pretty much 4 years.
In accordance with his LinkedIn profile, he's only their interim CEO, therefore it appears like the organization is still in an important transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress as a result of sudden departure of family ownership.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he can turn the organization around.
Just how much does Pure Haven Essentials cost?
It costs $99 to participate and purchase the Pure Havens Essentials Business Kit, which includes a number of products that can be sold.
Additionally, you need to do at the very least $300 PV per month to stay active.
Recap
Overall, they've got a legit compensation plan. Not just can it be transparent and quite simple, but it clearly focuses some attention on personal product sales and not just recruitment. The truth that even the highest rankings have to help keep selling $1,000+ in product per month means that MLM is less scammy than many.
Run-ins with the USDA in the past regarding toxic ingredients are pretty alarming, though. Hopefully they've got that cared for completely, but it's still a little early to say.
But you've GOT to produce a HUGE downline to do well in just about any MLM, and that's hard enough to do at very well-established companies with perfect records.
Trying to do it at an organization with a massive red mark on their record would be nearly impossible.
But if you want automated ways to create passive income detail, there are better ways.
No comments:
Post a Comment